DeePoon
DeePoon VR develops head mounted devices as well as VR content
About DeePoon
DeePoon, legally Shanghai LeXiang Technology Co., Ltd., is a Chinese virtual reality (VR) company founded in 2014 by its CEO, Chen Zhaoyang. Chen, a graduate of the University of Electronic Science and Technology in Chengdu, had a long-standing fascination with portable computing and head-mounted displays, having led a team to invent China's first arm-mounted wearable computer in university before working at Intel China. He established DeePoon to make VR/AR technology more accessible to Chinese consumers.
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The company engineers, develops, and manufactures both PC-tethered and standalone all-in-one VR headsets. Its business model encompasses hardware sales and a content distribution platform. Revenue is generated through the sale of its VR devices to consumers and B2B clients in sectors like amusement parks, education, and healthcare. Additionally, DeePoon operates its own VR content platforms, '3D Bobo' for mobile and 'DeePoon Zhushou' for PC, which host a library of games and videos, accumulating over 6.5 million registered users on the mobile app. The company secured a significant $30 million in Series B funding in December 2015, led by Xunlei and Kingnet, which brought its valuation to approximately $123 million.
DeePoon has released a range of products targeting different market segments. Early products included the Virglass series and the DeePoon Kankan, a viewer similar to Google Cardboard. The PC-powered E-series, such as the E2 and E3, gained attention for being comparable to the Oculus Rift DK2 and featured high-resolution Samsung AMOLED displays. The DeePoon M2, launched in 2016, was marketed as one of the world's first all-in-one VR headsets, featuring a Samsung 2.5K AMOLED display and a Samsung Exynos 7420 processor. Subsequent models like the DPVR E3 offered a 2560x1440 resolution and a 110° field of view, compatible with platforms like SteamVR. The company focuses on both the hardware specifications, such as refresh rate and low latency (under 19ms), and the user experience by building a content ecosystem with over 100 gaming companies and video providers.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Huangpu, China
- Open positions
- None listed
- Dealroom signal
- 22.7/100
- Industry
- Transportation
- Sector
- Transportation, Consumer Electronics, Spinout, DT and LS, science-based
- Technology
- Hardware, Deep Tech
- Business model
- Manufacturing
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning DeePoon.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES D✓Equity / VC | Mar 2023 | $14M | $55M | Qingdao Microelectronics Innovation Center · Qingdao International Investment | ↗ |
| SERIES C✓Equity / VC | Jun 2022 | $2.8M | $11M | Lianxin Asset Management Fund · Huaqiang Capital · Beijing Qianyi Investment | ↗ |
Growth signals
Latest recorded traffic for DeePoon is 4.6K monthly website visits, down 45.9% over the last three months.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Xunlei
Series B and later9 investors entered at this stage
- XCXiaocun Capital
- CCCQY Capital
- BFBoyuan Fund
Union Optech- LFLianxin Asset Management Fund
Huaqiang Capital- BIBeijing Qianyi Investment
- QCQingdao Microelectronics Innovation Center
- QIQingdao International Investment
Other known investors1 additional known investor
University of Electronic Science and Technology of China
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about DeePoon on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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