Deeping Source

About Deeping Source

Deeping Source, founded in June 2018 by CEO Tae-hoon Kim, is an AI and data security company specializing in privacy-preserving video analytics for offline businesses. Kim, a veteran in video recognition and analysis, previously founded 'Olaworks' in 2006, which was later acquired by Intel in 2012. His experience at Intel, coupled with the rising importance of data privacy, led him to establish Deeping Source to develop solutions that can securely protect and analyze video data.

The company's core technology anonymizes personal information in video footage in real-time, such as faces, while preserving the data's value for AI analysis. This allows businesses to gather insights on customer behavior and operational efficiency without violating privacy regulations like GDPR and CCPA. Building on this technology, Deeping Source offers several solutions, including the 'Store Caring Solution,' 'PLUS INSIGHT,' and 'SEAL'. These products provide real-time analytics on customer traffic, movement patterns, dwell times, and product engagement, helping businesses optimize store layouts, manage inventory, and improve customer experiences. The 'Store Caring Solution' acts as an AI middle manager, providing real-time alerts and optimization guidance for store owners.

Deeping Source serves a range of clients in the retail, hospitality, logistics, and manufacturing sectors. Its solutions have been implemented in convenience stores, department stores, and large venues in Korea, and the company is expanding globally, particularly in Japan and the United States. It established a US subsidiary and has formed partnerships with companies like KDDI and Lawson in Japan. The company operates on a venture capital-backed model, having raised approximately $17.5 million by May 2022.