Deep North previously (Vmaxx)

About Deep North previously (Vmaxx)

Deep North, which rebranded to StrataVision in July 2024, is a software-as-a-service (SaaS) company specializing in AI-powered video analytics. Founded in 2016 as VMAXX by Rohan Sanil and Dr. Jinjun Wang, the company was renamed Deep North in 2018. Sanil, the current CEO, has a background in the video technology space, having founded several startups. Dr. Wang served as CTO until April 2020.

The company's core offering is a computer vision platform that converts video data from existing security cameras into actionable analytics. This allows businesses in sectors like retail, shopping malls, and transportation hubs to analyze behavioral metrics in the physical world, such as foot traffic, customer demographics, dwell times, and shopper journeys. The platform is designed to be hardware-agnostic, enabling clients to retrofit their current camera systems. Key product features have included Checkout IQ for loss prevention and tools for monitoring sanitation schedules. The solutions are developed to be compliant with GDPR and CCPA regulations.

Deep North makes money through its SaaS platform, which provides real-time insights to help businesses improve customer experience, optimize staffing, and increase conversion rates. The company has secured significant funding, including a $25.7 million Series A round in March 2020 and a $16.7 million Series A-1 round in October 2021. Notable investors include Celesta Capital, Yobi Partners, and Celeres Investments. The company has also established strategic partnerships, such as one with Dell Technologies, to merge its AI software with edge computing hardware. Its clients have included major companies like The Home Depot and Delta Air Lines.