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Deep Labs
Deploys proprietary, persona-based intelligence solutions for fraud detection, transaction authentication, and authorization
About Deep Labs
Founded in 2016 by Scott Edington, the current CEO, Deep Labs is a company that has developed a platform specializing in contextual intelligence. The company's core offering is the DeepDecision platform, which utilizes persona-based artificial intelligence. This system is designed to provide a deep understanding of transaction and event-level data, enabling more precise and reliable decision-making for businesses.
The platform works by creating dynamic, adaptive profiles for individuals, which helps in assessing risk and propensity in real-time. This allows organizations to move beyond simple transactional analysis to a more holistic view of user behavior. The technology is particularly applied in the financial sector and government agencies to combat fraud, manage risk, and identify complex threats that traditional systems might miss. The business model is based on providing this platform as a service to large enterprises.
The founders' collective experience in payments, data science, and security has been instrumental in shaping the company's direction. The platform boasts over 300 patents related to its technology in linkage analysis, risk decisioning, and threat detection, which forms a significant part of its competitive advantage.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- San Francisco, United States
- Employees
- 13
- Open positions
- None listed
- Dealroom signal
- 72.0/100
- Industry
- Security, Fintech
- Sub-industry
- Identity & Access
- Sector
- Fintech, Risk Management, Anti-Fraud, Core AI, Fraud Detection and Prevention, Cybersecurity, Generative AI, genAI Applications
- Technology
- Artificial Intelligence, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Sep 2020 | $8.1M | — | Undisclosed | ↗ |
| DEBT✓Debt | Sep 2020 | $850K | — | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Deep Labs is 220 monthly website visits, down 78% over the last three months. Deep Labs's team grew 8.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Arbor Ventures
Series A4 investors entered at this stage
Gunnar Overstrom
Serendipity Capital
Corsair Capital
The Gramercy Fund
Other known investors3 additional known investors
- DSDan Schwartz
Plug and Play- RJRob Jesudason
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Deep Labs on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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