Dedagroup Stealth

About Dedagroup Stealth

Dedagroup Stealth, part of Dedagroup, is a technology company providing omnichannel retail management solutions for the fashion and luxury industry. The company originated in 2017 in Milan, Italy, though its parent company, Dedagroup, has roots that trace back much further and began developing the Stealth software in 1990. In April 2023, the company rebranded from Dedagroup Stealth to Deda Stealth to reflect a more agile and flexible organizational structure.

The company's core offering is the Stealth® platform, an ERP solution designed to manage the entire value chain for fashion and luxury brands. This platform integrates processes from production and supply chain management to sales and distribution, enabling omnichannel strategies. Key features include inventory management, production control, order management, and retail back-office operations. The platform is designed to handle the complexities of the global fashion market, including multiple languages and regulations. Clients include major brands like Fendi, Twinset, Trussardi, and Versace. Deda Stealth holds a significant position in the Italian market, supporting over 60% of the country's global fashion brands.

Deda Stealth operates on a B2B model, providing its software solutions on-premise or as a cloud-based service. The company serves a wide range of clients, from large, established brands to SMEs and emerging designers through different product tiers. Its product portfolio includes Stealth® The Fashion Platform for large enterprises, Stealth® GO! for small to medium-sized businesses, and Zedonk for startups and independent designers. The company has expanded its offerings through strategic acquisitions. In 2020, it acquired Zedonk, a London-based company, to better serve smaller fashion businesses. In 2022, it acquired Bsamply, a platform connecting raw material suppliers with fashion companies, to enhance supply chain transparency and digitalization. More recently, it acquired Competitoor, an AI-powered pricing intelligence platform, to strengthen its market position in the U.S.