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DECIEM

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Manufactures beauty products

Toronto, CanadaFounded 2013eCommerce & Marketplaces
Valuation $1–2.5B Last recorded · 2021
Revenue $500M–1B Latest reported FY
Headcount 1–2k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for DECIEM and the history behind them.

About DECIEM

DECIEM, founded in 2013, is a leader in science-backed skincare formulations. The company operates in the beauty and personal care market, focusing on creating innovative and effective skincare products. DECIEM serves a diverse range of clients who are looking for high-quality, transparent, and sustainable beauty solutions. The company is home to well-known brands such as The Ordinary and NIOD, which have gained a strong following for their commitment to honesty and efficacy. DECIEM's business model revolves around direct-to-consumer sales through its website and retail partnerships, generating revenue from product sales. The company emphasizes sustainability by using renewable energy credits powered by wind and offers carbon-neutral shipping on all orders. DECIEM is also committed to social justice, actively working to fight racial and social injustice. The company continues to expand its product offerings and global reach, driven by a dedicated team of over 1,000 employees.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Toronto, Canada
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tier

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Estée Lauder
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
18 countries with
team presence
🇨🇦 Canada68.8%
🇬🇧 United Kingdom13.3%
🇺🇸 United States7.4%
🇦🇺 Australia4.3%
🇫🇷 France2.4%
Top 5 of 18 shown
Web traffic by country
170K monthly visits
across markets
🇨🇦 Canada23.6%
🇺🇸 United States21.5%
🇦🇺 Australia9.4%
🇬🇧 United Kingdom8.9%
🇸🇦 Saudi Arabia4.6%
Top 5 markets shown

Patents

Estimated portfolio value
$60k

1 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about DECIEM on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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