Deardahlia

About Deardahlia

Dear Dahlia is a South Korean luxury beauty brand operating under its parent company, Baram International Co. The company was founded by CEO Park Rae-hyeon, who leveraged experience in overseas sales to create a high-end global beauty brand. Baram International began in 2014 as a cosmetics distributor and marketing agency for other K-beauty brands before launching Dear Dahlia in 2017. The brand was established to fill a market gap for high-performance, vegan, and cruelty-free makeup with luxurious packaging.

The business operates on a direct-to-consumer model through its e-commerce website and through partnerships with high-end department stores and beauty retailers worldwide. Its revenue is generated from the sale of a full range of makeup products for the face, eyes, and lips, as well as cleansing products, sun care, and application tools. Key global retail partners include Neiman Marcus, Galeries Lafayette, Sephora, and Douglas, facilitating its presence in the US, Europe, and the Middle East. The primary customer base consists of consciously-minded women aged 20 to 40 who are responsive to ethical and clean beauty.

Dear Dahlia's products are distinguished by being 100% vegan and cruelty-free. A core component of their formulation is the proprietary Dahlia Variabilis flower extract, which provides antioxidant and anti-aging properties. Products are formulated without harmful ingredients such as parabens and phthalates, instead using mineral-based and plant-derived organic ingredients. The brand is also recognized for its signature packaging: octagonal-shaped containers with a distinctive marble and pink-gold design, intended to resemble a blooming Dahlia flower. In line with its ethical commitments, the company is expanding its range of reusable and refillable products and aims to implement fully recyclable packaging.