DE FURSAC

About DE FURSAC

In 1973, in Paris, the story of a new menswear brand began. Founded by brothers Simon and Bertrand Laufer, the company, initially named Monsieur de Fursac, established its first workshops in Saint-Pierre-de-Fursac, the town that inspired its name. The focus from day one was on quality tailoring, quickly carving out a niche in the men's suit market. The first major turning point came in the early 1990s when Edmond Cohen acquired the business. This led to a rebranding to De Fursac and a strategic push to modernize its image while deepening its commitment to quality. A key move was collaborating with prestigious Italian fabric mills, elevating the product and solidifying its position in the accessible luxury space. The opening of its first Parisian boutique in 1992, at the former address of a renowned 19th-century tailor, signaled its ambition. The playbook continued to evolve. While maintaining its tailoring DNA, the brand expanded into more casual wear to meet the demands of the modern man's wardrobe. The next significant event occurred in 2019 when De Fursac was acquired by the French accessible luxury group SMCP, the parent company of Sandro, Maje, and Claudie Pierlot. This acquisition was a strategic move for SMCP to strengthen its menswear division, leveraging De Fursac’s strong domestic reputation for international expansion. Now simply called Fursac, the brand continues its journey, blending timeless tailoring with a contemporary French aesthetic.