Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Dazzle

Explore full profile

The AI customer experience platform for travel Dazzle exists to create conversations that end with a transaction Every channel Always on

London, United KingdomFounded 2016eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Dazzle and the history behind them.

About Dazzle

Dazzle, operating as dazz.io, provides a unified security remediation platform designed for cloud environments. The company was founded and launched in 2021 by Chief Executive Officer Merav Bahat, Chief Technology Officer Tomer Schwartz, and Ariel Assaraf. The founding team includes former security executives from Microsoft and leaders with experience at cybersecurity firms like Armis, Adallom, and Claroty.

The firm targets security and engineering teams within large enterprises, including Fortune 500 companies across sectors such as financial services, healthcare, technology, and retail. Its client roster features names like BHG Financial, Healthfirst, and Abnormal Security. Dazzle's business centers on helping these teams simplify and automate the process of fixing security vulnerabilities across their code, cloud infrastructure, applications, and other systems. Revenue is generated through this platform, which has seen significant customer adoption, reflected in a reported 400 percent increase in Annual Recurring Revenue (ARR) from fiscal year 2023 to 2024. The company has successfully raised a total of $110 million in funding, with a notable $50 million round in July 2024 co-led by Greylock, with participation from Cyberstarts, Insight Partners, and Index Ventures.

Dazzle's core offering, the Unified Remediation Platform, acts as a central hub that integrates with various security detection tools to provide a comprehensive view of an organization's risk exposure. A key feature is its patented AI-driven root cause analysis, which traces vulnerabilities back to their source in the code or infrastructure and identifies the correct owner. The platform then suggests the best remediation path and can act as a "junior developer" by implementing code and configuration fixes under human supervision. This automation aims to significantly reduce the Mean Time to Remediate (MTTR), shrinking risk windows from weeks to hours and freeing up developers to focus on innovation. The system provides custom dashboards for visualizing data and tracking vulnerability management efforts across the organization.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
13
Open positions
1
Dealroom signal
90.7/100
Industry
Marketing
Sector
eCommerce & Marketplaces, Messaging, Moving Services, Platform, uk is8 creative industries
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Dec 2025 $8M $35M Kleiner Perkins · Slow Ventures · Kirsten Green · Greycroft Partners ↗
SEED✓Equity / VC Jan 2020 $3M $12M Telefonica · Finance Birmingham ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Dazzle website traffic

Latest recorded traffic for Dazzle is 9.8K monthly website visits, up 6.5% over the last three months. Dazzle's team grew 1200% over the past year.

Latest monthly visits9.8K 3-month web change+6.5% 1-year team growth+1200%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Dazzle on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Dazzle’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.