Dazzle Interactive

About Dazzle Interactive

Dazzle Interactive Network Technology Co., Ltd. is a gaming and interactive entertainment company established in August 2012 as a specialized division of China Telecom Group to advance its mobile internet business. In 2016, the company was fully acquired by HOBY Technology (600640), a publicly listed A-share company under China Telecom.

The company's core offering is "Tianyi Cloud Gaming," a service designed for the 5G era that provides users with access to a library of high-definition, licensed games across multiple devices, including mobile phones, computers, and televisions. This platform operates on a click-and-play model, allowing users to stream games from the cloud without requiring local installation. Dazzle Interactive also develops and publishes its own gaming content to build its proprietary portfolio.

Dazzle Interactive operates on a multi-faceted business model. For its "Aigame" platform, revenue is generated through a combination of upstream revenue-sharing with developers and downstream user subscription fees. Another platform, "Haomeng," earns income primarily from game promotion fees. The company also engages in the esports market through its "WeFun" brand, which monetizes through event tickets, merchandise sales, advertising sponsorships, and live stream revenue. The company was founded with the goal of incorporating internet company principles into its operations to foster growth in the mobile gaming sector.