Daylight Studios

About Daylight Studios

Daylight Studios, Inc., operating as daylight.xyz, is a Brooklyn-based firm founded in 2022 by Kyle McCollom and Morley Zhi. The company functions as a transaction engine for the Web3 ecosystem, providing an application programming interface (API) that aggregates and personalizes on-chain opportunities for users. Co-founders Kyle and Morley possess a background in both web2 and web3 organizations, bringing a pragmatic approach to solving growth and discovery challenges within the crypto space.

The core of Daylight's business is its recommendation API, which is integrated into the home or discover tabs of major crypto wallets and applications such as MetaMask, Coinbase Wallet, and Zerion. This API analyzes a user's wallet address—including token holdings and past interactions—to surface a relevant feed of actions they can take, which Daylight terms "abilities." These actions include NFT mints, airdrop claims, governance votes, quests, and access to token-gated communities. By presenting these personalized transactions, the platform aims to increase user engagement, activation, and retention for its partners. The service reaches over 6 million active addresses monthly through its partner applications.

The business model leverages the composable nature of Web3 protocols. Revenue is generated by earning a share of referral rewards from protocols like Zora and RabbitHole when Daylight's API successfully refers a transaction. This creates a value-sharing ecosystem where Daylight and its distribution partners (the wallet apps) can earn revenue without upfront business agreements. For creators and protocols, Daylight offers a distribution channel to reach specific on-chain audiences with new projects. The company has secured $9 million in total funding across two seed rounds, including a $6 million financing in September 2024 co-led by Union Square Ventures and 1kx.