Daylight Automation

About Daylight Automation

Daylight Automation, formerly known as FormHero, operates as a low-code platform enabling enterprises to develop and implement personalized digital solutions. Founded in 2015 by Art Harrison and Ryan Kimber in Toronto, Canada, the company was established to address the inefficiencies in enterprise processes. Kimber, the CEO, brings deep expertise in enterprise technology, while Harrison, the Chief Growth Officer, has a two-decade background in the technology industry, including founding early social networking sites and holding executive marketing roles. Their combined experience underpins the company's focus on simplifying complex data collection and workflow automation.

The company's core business revolves around its low-code platform, which allows business teams, or "citizen developers," to create automated digital experiences without extensive coding knowledge. This empowers organizations to digitize manual, paper-based workflows, such as credit card applications or insurance claims, into streamlined data capture tools. The platform functions by allowing users to build decision trees and rules for processes, ensuring the right questions are asked at the right time to gather accurate, structured data. This clean data can then be integrated with existing enterprise systems like RPA, workflow management, and eSignature platforms, enhancing their effectiveness. The business model targets large enterprises, particularly in the banking, insurance, and healthcare sectors, with clients including BMO Financial Group, Shoppers Drug Mart, and Allianz Global Assistance. Revenue is generated by providing these enterprises with the tools to create these custom digital solutions, which can be built and deployed in a matter of weeks.

Significant milestones include a seed funding round of $2.26 million in March 2020, followed by a substantial Series A round of $12.3 million in March 2021, co-led by Bessemer Venture Partners and RTP Global. This funding facilitated the official rebranding from FormHero to Daylight Automation, a name chosen to better reflect the platform's broad capabilities beyond simple forms. In January 2022, Daylight acquired Proof Data Technology, a startup specializing in modernizing government paperwork processes, thereby strengthening its capabilities and team. This strategic acquisition was part of a mandate to onboard top talent and accelerate expansion into the United States. The company's journey culminated in its acquisition by Quadient on September 14, 2023, a move intended to integrate Daylight's platform to enhance Quadient's customer experience offerings.