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DAYLI Financial Group

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Provides data tech solutions, digital wealth management and lead-generation services

Seoul, South KoreaFounded 2015Fintech
Valuation $100–500M Latest valuation · 2016
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
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About DAYLI Financial Group

DAYLI Financial Group (DFG) stands as a significant fintech entity in South Korea, established in February 2015 by founder Sean Shin, who also serves as the CEO. Initially known as Yello Financial Group, the company rebranded in December 2016 to better reflect its mission of enriching customers' daily lives through digital financial services. Shin's extensive background in the financial sector, including roles as CEO at MG Non-Life Insurance, heading the KDB Life Insurance Acquisition Team, and positions at Mirae Asset Securities and Samil PwC, provided a robust foundation for DFG's inception.

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The firm operates on a multi-divisional structure, delivering services through three primary arms: DAYLI Intelligence (DI), Quarterback, and DAYLI Marketplace (DMP). This structure allows DFG to cater to a diverse client base, primarily financial institutions, by offering a suite of technology-driven solutions. Its revenue model is centered on providing these specialized services, including data technology, digital wealth management, and lead generation.

DAYLI Intelligence is distinguished by its proprietary AI-based solution, DAVinCI, which includes offerings like DAVinCI LABS for predictive modeling, DAVinCI BOT for chatbot services, and DAVinCI ANALYST for automated report generation. These tools are designed to enhance clients' capabilities in risk management, marketing, and product development. For instance, DAVinCI LABS has assisted a major online bank in Japan in increasing user acquisition for credit card loans by 20%. The DAVinCI BOT is noted as the first to merge chatbot functionality with data intelligence, transforming customer service channels into effective sales conduits.

The Quarterback division offers a robo-advisory asset management service that has achieved the largest assets under management in Korea and has expanded its operations to Japan. Complementing these services, DAYLI Marketplace operates 'Broccoli,' a personal finance management app targeting young adults, and an insurtech arm called D. LEMON. DFG has also made strategic moves in the cryptocurrency space, operating Coinone, the third-largest crypto exchange in Korea, and has been involved in the development of the ICON public blockchain. The company's growth is supported by alliances with technology firms such as Solidware, Leevi, Heenam, and Nomad Connection. Keywords: DAYLI Financial Group, fintech, artificial intelligence, wealth management, data analytics, robo-advisory, Sean Shin, DAYLI Intelligence, Quarterback, DAYLI Marketplace, DAVinCI, Coinone, ICON blockchain, financial technology, asset management, predictive modeling, chatbot solutions, digital finance, Insurtech, personal finance management

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Seoul, South Korea
Employees
7
Open positions
None listed
Dealroom signal
26.7/100
Industry
Fintech
Sub-industry
Crypto and DeFi, Wealth Management
Sector
Fintech, Crypto and Web3, Hard Tech, Wealth Management
Technology
Blockchain, Big Data
Business model
Marketplace & ecommerce
Client focus
b2b
Investment activity
3 companies, latest Oct 2018
Capital deployed
$18M
Preferred round
SERIES A

Latest news

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Nov 2017 SBI Group
SERIES AOther financing Nov 2016 $40M $159M Undisclosed
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
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Growth signals

DAYLI Financial Group website traffic

Latest recorded traffic for DAYLI Financial Group is 680 monthly website visits, up 183.3% over the last three months. DAYLI Financial Group's team grew 0% over the past year.

Latest monthly visits680 3-month web change+183.3% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • SBI Group
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇰🇷 South Korea100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about DAYLI Financial Group on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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