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DayDayCook
Digital publisher and merchandiser for asian cooking based in Hong Kong
About DayDayCook
Founded in 2012 by Norma Chu, DayDayCook began as a blog and video channel for sharing Chinese recipes. Chu, a former equity research analyst at HSBC, leveraged her financial background and passion for cooking to transform her hobby into a full-fledged business. Her journey started with turning her cooking and photography interests into a web platform, which quickly gained traction.
DayDayCook has since evolved from a content platform into a comprehensive food company. The business operates a multi-brand strategy, primarily focusing on convenient and healthy Asian food products. Its core offerings include ready-to-heat (RTH), ready-to-cook (RTC), and ready-to-eat (RTE) meals, catering to the growing demand for quick and easy meal solutions. The company serves a broad consumer market, with a significant presence in China and other international markets. The business model combines e-commerce sales through its own platform and third-party online retailers with a growing offline presence in supermarkets. Revenue is generated through the direct sale of its food products.
In addition to its main DayDayCook brand, the company has acquired other brands to expand its product portfolio and market reach. This strategy allows it to cater to different consumer segments within the Asian food market. The company went public and is listed as DDC Enterprise Ltd., marking a significant milestone in its growth from a digital content creator to a publicly-traded food enterprise.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 2012
- Headquarters
- Hong Kong
- Listing
- Public via SPAC 2021
- Employees
- 26
- Open positions
- None listed
- Dealroom signal
- 67.8/100
- Industry
- Food, Media
- Sub-industry
- Publishing
- Sector
- Food, Cooking, Content, Search Engine, Woman Founder
- Business model
- SaaS
- Client focus
- b2c
- Investment activity
- 5 companies, latest Jun 2024
- Capital deployed
- $4.5M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| POST IPO CONVERTIBLEOther financing | Feb 2026 | $33M | — | Undisclosed | ↗ |
| POST IPO EQUITYOther financing | Oct 2025 | $124M | — | Mulana IM · PAG · OKG Tech · Norma Chu | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
| Year | Revenue | Growth |
|---|---|---|
| 2026 | $38M | 0% |
| 2025 | $38M | +0.7% |
| 2024 | $37M | +21.4% |
| 2023 | $31M | +24.3% |
| 2022 | $25M | -12.2% |
| 2021 | $28M | — |
Growth signals
Latest recorded traffic for DayDayCook is 31K monthly website visits, up 10.7% over the last three months. DayDayCook's team declined 16.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
OmsomNew York City, United StatesA venture-backed CPG brand bringing proud, loud Asian flavors into American homes
$8Mvaluation
G.L. IndustryCavriago, ItalyGL Industry is a startup focusing on crafting ethnic cuisine for the HoReCa and GDO sectors
→
MetafoodxSan Jose, United StatesMetafoodx aims to tackle food waste, seeing it as a pivotal issue in global sustainability efforts
$38Mvaluation
Yai's ThaiDenver, United StatesYai's Thai Food & Bevrage Company
$600Kvaluation
Good Food TechnologiesCentral and Western District, Hong KongPlant Sifu™ represents everything tasty in Chinese & Asian plant-based cuisines, starting with "pork" and dim sum. Our mission is to feed the world sustainably, inspired by Chinese culinary culture
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
- KIK11 Investment
Alibaba Entrepreneurs Fund
AMTD Group
Series B and later12 investors entered at this stage
Talis Capital- IVIronfire Ventures
- ALAce Global Business Acquisition Limited
Brinc
Animoca Brands
Kenetic Capital
QCP Capital
Anson Funds
Mulana IM
PAG
OKG Tech
Norma Chu
Other known investors4 additional known investors
500 Global
C Ventures- HCHaitao Capital
Vectr Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about DayDayCook on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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