Day Owl

About Day Owl

Day Owl is a direct-to-consumer brand specializing in backpacks and accessories with a business model deeply rooted in social and environmental responsibility. The company operates as a certified B Corporation, signifying its commitment to high standards of social and environmental performance. Day Owl's business is built on the principle of a circular economy; it manufactures products from recycled, landfill-bound materials and provides repair and refurbishment services to extend the life of its bags.

The company was founded as a brand under Thread International by Ian Rosenberger in 2020. The idea originated from Rosenberger's experiences in Haiti following the 2010 earthquake. Witnessing extensive poverty and waste, he conceived the idea of converting plastic trash into fabric, which would in turn create jobs. This led to the creation of Thread International in 2011, which evolved into First Mile®, Day Owl's sister organization. First Mile® establishes and formalizes waste collection networks in low-income communities, providing a transparent supply chain for global brands. Rosenberger's background as a former contestant on the TV show *Survivor* and his work as a producer gave him insights into the power of storytelling to drive action, which he applied to his entrepreneurial ventures.

Day Owl's primary product is its backpack, designed for everyday use with a minimalist aesthetic suitable for both professional and casual settings. The backpacks are constructed from First Mile® waxed canvas, a durable and weather-resistant fabric made from 100% recycled post-consumer plastic bottles. Key features of the backpacks include a padded laptop compartment, a spill-resistant water bottle pocket, and various organizational pockets for smaller items. The company also offers a take-back program, allowing customers to send in old backpacks—from any brand—to be repaired, recycled, or responsibly disposed of. Revenue is generated through the direct sale of its products, which include backpacks in various sizes, pouches, and totes.