COMPANY PROFILE

Datran Media

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Digital marketing technology company providing advertising solutions, audience analytics, and email marketing services

New York City, United StatesFounded 1998Marketing

Valuation $50–100M Last recorded · 2011

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Datran Media

PulsePoint operates in the healthcare marketing technology sector, providing a platform that unifies digital determinants of health and real-world data to predict and identify health traits and patterns. The company serves healthcare marketers, enabling them to plan, activate, analyze, and optimize their health marketing strategies. PulsePoint's platform reaches 91% of the US population and 1.2 million healthcare professionals, making it a significant player in the healthcare marketing space. The business model revolves around offering a comprehensive targeting, measurement, and attribution platform specifically built for health marketing. PulsePoint generates revenue through subscription fees and service charges for using its advanced data analytics and marketing tools.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 1998
Headquarters: New York City, United States
Employees: 14
Open positions: None listed
Dealroom signal: 60.6/100
Industry: Marketing
Sub-industry: Adtech, Marketing Analytics
Sector: Marketing, Hard Tech
Business model: Manufacturing
Client focus: b2b
Investment activity: 3 companies, latest Jul 2008
Capital deployed: —
Preferred round: ANGEL
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Sep 2011	$0	—	PulsePoint	—
EARLY VCOther financing	May 2011	$9.5M	$38M	Undisclosed	—

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Growth signals

Datran Media website traffic

Latest recorded traffic for Datran Media is 0 monthly website visits. Datran Media's team declined 89.6% over the past year.

Latest monthly visits0 1-year team growth-89.6%

Monthly website visitsApr 2016–May 2020

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