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Datran Media
Marketing · New York City, United States · Founded 1998
Digital marketing technology company providing advertising solutions, audience analytics, and email marketing services MoreLess
PulsePoint operates in the healthcare marketing technology sector, providing a platform that unifies digital determinants of health and real-world data to predict and identify health traits and patterns. The company serves healthcare marketers, enabling them to plan, activate, analyze, and optimize their health marketing strategies. PulsePoint's platform reaches 91% of the US population and 1.2 million healthcare professionals, making it a significant player in the healthcare marketing space. The business model revolves around offering a comprehensive targeting, measurement, and attribution platform specifically built for health marketing. PulsePoint generates revenue through subscription fees and service charges for using its advanced data analytics and marketing tools.
Keywords: healthcare marketing, digital determinants, real-world data, health traits, personalized information, targeting platform, measurement, attribution, US population, healthcare professionals.
Company overview
Datran Media company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 1998
- Headquarters
- New York City, United States
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 60.6
- Investment activity
- 3 companies · latest Jul 2008
- Capital deployed
- —
- Preferred round
- ANGEL
Valuation & funding
Datran Media funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2011 | $0 | — | PulsePoint | — |
| EARLY VCOther financing | May 2011 | $9.5M | $38M | Undisclosed | — |
| EARLY VCOther financing | Apr 2009 | $500K | $2M | Undisclosed | — |
| SERIES FOther financing | Mar 2005 | $60M | $240M | VantagePoint Capital Partners | — |
Growth signals
Datran Media website traffic
Latest recorded traffic for Datran Media is 0 monthly website visits. Datran Media's team declined 89.6% over the past year.
Comparisons
Datran Media compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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London, United Kingdom | Operational | |||
 No Place LikeWe turn photos into AR on the web and social |
Limerick, Ireland | Operational | |||
 TagtooA MadTech and Data company that uses artificial intelligence (AI) to power business decision-making |
Taipei, Taiwan | Acquired | |||
 RewardpodAn Israeli app customer predictive analytics company |
Ramat Gan, Israel | Operational | |||
 HatchHatch provides omnichannel commerce solutions to brands and retailers |
Amsterdam, Netherlands | Acquired |
Capital deployed
Datran Media investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
OtherInboxAustin, United StatesOtherInbox, the App Store for Email
$6Mvaluation
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ChintanoSeattle, United Stateschintano.com - chintano Resources and Information.
→
AllvoicesSanta Monica, United StatesThe leading employee feedback management platform
$38Mvaluation
Talent graph
Datran Media's talent
Source: Dealroom Talent Intelligence.
Investors
2 investors on Datran Media's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Datran Media has talent and traffic
In the news
Latest news about Datran Media
Recent press, funding announcements, and product moves mentioning Datran Media — open to read from the original sources.
Market sentiment
What the market is saying about Datran Media
An AI-synthesized read of the highest-engagement posts about Datran Media on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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