Datong

About Datong

Datong Insurance Sales Service Co., Ltd., operating as dtinsure.com, is a prominent professional insurance service provider in China's insurance intermediary sector. Founded on August 1, 2008, in Beijing, the firm was established by co-founder, Chairman, and CEO, Jiang Ming, a graduate of Central China Normal University. His vision was to professionalize the insurance landscape by creating a new ecosystem focused on service and value creation for the customer.

The company operates as an insurance brokerage, connecting consumers with a wide array of insurance products from over 100 property and casualty and life insurance companies. Datong serves both individual and corporate clients, offering solutions that span employee benefits, healthcare management, life insurance, and property insurance. Its business model is centered on a consultative, needs-oriented approach, moving away from traditional product pushing. Revenue is generated through commissions from the insurance products sold via its platform. The firm has established a robust O2O (online-to-offline) strategy, integrating digital tools with a physical service network.

Datong has developed a comprehensive service architecture that includes upstream product customization, a midstream sales matrix, and a downstream service matrix. A key component of its digital strategy is the "Kuaibao" app, a platform for its agents to sell products, provide after-sales service, and access training. The company also offers a suite of services under the "Tongguanjia" (Butler) brand, which includes policy management, claims assistance, and health services. This ecosystem is designed to address two major consumer pain points: confusion during the purchasing process and fear of the claims process. Significant milestones include a strategic investment from DCP Capital in 2021, making it the largest institutional shareholder. This partnership aims to enhance Datong's service ecosystem and support its digitalization and international expansion strategies. The firm was ranked among the top 20 insurance brokerage firms globally in 2020.