Datavations

About Datavations

Datavations operates as a data analytics and market intelligence provider, focusing on the consumer durables and home improvement sectors. Founded in 2020 by CEO Philip Odelfelt and Head of Engineering Jacob Lucas, the New York-based company aims to address the lack of real-time, actionable data for manufacturers in these markets. Odelfelt's background includes a role as a quantitative analyst at 7 Park Data, where he forecasted performance for consumer and industrial stocks. This experience, combined with his work building a machine learning model to predict revenues, laid the groundwork for Datavations. The initial prototype, built using Raspberry Pis, helped secure the company's first funding.

The company's core offering is its SaaS-based platform, the Commerce Alert Hub, which uses machine learning and AI to process vast datasets. This platform provides manufacturers with granular, SKU-level insights on pricing, inventory, assortment, and distribution, covering both professional (Pro) and DIY sales channels. By analyzing point-of-sale data, inventory levels, and market trends, the service helps clients like Saint-Gobain, Bosch, and Spectrum Brands optimize product assortment, pricing, and supply chain strategies. The platform is designed to transform complex data into actionable recommendations, enabling clients to anticipate demand, identify market gaps, and make more informed decisions to increase market share and profit margins.

Datavations targets a total addressable market estimated at $2.6 billion within the North American Home Improvement industry. The business generates revenue through a subscription-based model for its analytics platform. The firm has successfully secured significant funding to fuel its growth. A seed round in August 2023 brought in $4.2 million, led by Nevcaut Ventures and Sage Venture Partners. This was followed by a substantial $17 million Series A round in July 2025, led by Forestay Capital, which brought the company's total funding to $27 million. These funds are earmarked for scaling the team, advancing product development, and expanding its presence across North America.