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Datalogix
Analytics and meaningful insights to marketers
About Datalogix
Datalogix specializes in providing data-driven marketing solutions that enhance customer insights and targeting capabilities for businesses. Operating primarily in the digital marketing and advertising sectors, Datalogix serves a wide range of clients including retailers, consumer packaged goods companies, and financial services firms. The company leverages vast amounts of consumer data to help businesses better understand their customers and optimize their marketing strategies. By integrating offline purchase data with online consumer behavior, Datalogix enables more precise targeting and measurement of marketing campaigns. The business model revolves around selling data and analytics services, which help clients achieve higher return on investment (ROI) on their marketing spend. Revenue is generated through subscription fees for data access, as well as fees for custom analytics and consulting services.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2002
- Headquarters
- Westminster, United States
- Employees
- 54
- Open positions
- None listed
- Dealroom signal
- 61.8/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Analytics, Lead Generation, Purchasing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Sep 2012
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Datalogix.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2014 | $1.2B | — | Oracle | — |
| SECONDARYOther financing | Aug 2014 | $0 | — | Undisclosed | — |
Growth signals
Latest recorded traffic for Datalogix is 340 monthly website visits, up 47.8% over the last three months. Datalogix's team declined 34.9% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
General Catalyst
Costanoa Ventures- SPSequel Venture Partners
Breyer Capital
IVP
Series B and later1 investor entered at this stage
Other known investors1 additional known investor
Oracle
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Datalogix on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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