DataEye

About DataEye

Founded in 2013 by Wang Xiangbin, DataEye is a data service provider specializing in the mobile game and pan-entertainment sectors. The company, officially known as Shenzhen City Huidong Chuangxiang Technology Co., Ltd., is headquartered in Shenzhen, China. Wang Xiangbin, who serves as the CEO, previously worked at Tencent's interactive entertainment R&D department, where he was involved in developing and supporting major games. This experience in game infrastructure and operations directly informed the creation of DataEye.

The company provides clients with big data analysis and data mining services, offering features such as player analysis, payment analysis, and channel analysis to game developers. Over time, its services have expanded to include digital content marketing, offering a suite of SaaS tools, strategic consulting, and advertising creative services to industries like gaming, e-commerce, and new consumer brands. The business model is designed to provide a one-stop solution for digital marketing, integrating advertising intelligence with strategic execution to help clients achieve their marketing goals. DataEye serves thousands of clients, including major industry players like Tencent, NetEase, ByteDance, and Alibaba, as well as international companies such as Bandai, EA, and Activision Blizzard.

DataEye has secured significant funding over several rounds, including a Series A of $8.15 million in March 2015 and a Series B of $14.6 million in February 2017, with investors like Shenzhen Capital Group and Asia Business Capital. The total funding raised amounts to $22.7 million.