Data Clean Room Alliance

About Data Clean Room Alliance

Data Clean Room Alliance is an initiative founded in March 2025 to disseminate, promote, and educate on the use of Data Clean Rooms. It aims to establish itself as a benchmark in the adoption of secure and private digital environments that facilitate the responsible exchange of data. The alliance was formed in response to new regulations and the phasing out of third-party cookies by browsers, which created a need for marketers to measure, understand, and segment audiences while respecting user privacy. Data Clean Rooms provide a technological solution to this by ensuring data privacy while allowing companies to gain valuable insights without compromising security.

The founding team consists of experts in privacy and technology, including Juan Antonio Muñoz-Gallego, Monica Rodriguez, Toni Andújar, and Henry Velásquez Yanez. These founders bring a wealth of experience from various sectors such as marketing technology, artificial intelligence, data privacy law, and digital transformation. Their collective expertise is geared towards promoting privacy-by-design and positioning privacy as a strategic asset.

The alliance's primary service is educational, aiming to spread knowledge about the capabilities and benefits of Data Clean Rooms. It operates as a non-profit initiative, with a vision to be a global reference for the adoption of these solutions. The business model is not based on selling a product but on creating an ecosystem for a more transparent, secure, and efficient digital environment. They serve brands, publishers, advertisers, and other groups within companies who need to collaborate on sensitive first-party data. By promoting these secure environments, the alliance helps companies improve marketing effectiveness, build high-quality audiences, and collaborate with partners without directly sharing sensitive personal information.