D
Dassity
Gives D2C companies immediate insights through a seamless process of extraction, transformation, visualization and analytics
About Dassity
Daasity is a business insights platform designed specifically for direct-to-consumer (DTC) brands. Founded in 2017, Daasity operates in the eCommerce market and serves consumer product brands by providing tailored analytics solutions. The platform consolidates business data from various channels, offering comprehensive views of financial performance and key metrics. With over 60 integrations, including Amazon, Klaviyo, GA4, and TikTok, Daasity enables brands to make informed merchandising decisions through multichannel reports and analytics. The company automates the ELTVO (Extract, Load, Transform, Validate, and Optimize) process, streamlining data management within a single platform. Daasity's business model revolves around subscription-based services, where clients pay for access to the platform's analytics and integration capabilities. This model ensures recurring revenue and scalability as more brands adopt the platform. The company has gained the trust of 1,600 of the fastest-growing brands, leveraging its 20 years of eCommerce experience to drive growth and success for its clients.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- San Diego, United States
- Employees
- 36
- Open positions
- None listed
- Dealroom signal
- 68.3/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Analytics, Data Analytics
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Mar 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2022 | $15M | $60M | VMG Partners · VMG Catalyst | ↗ |
| SEED✓Equity / VC | Mar 2021 | $3.4M | $14M | Mooring Ventures · Okapi Venture Capital · Exeter Capital Partners · VMG Catalyst | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Dassity is 16K monthly website visits, down 5.9% over the last three months. Dassity's team declined 18.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Okapi Venture Capital
Serra Ventures
Mooring Ventures
1855 Capital Partners- VCVMG Catalyst
- EPExeter Capital Partners
- VPVMG Partners
The Cove Fund
Centre Street Partners
Other known investors6 additional known investors
EvoNexus
Cory Cummings- DWDylan Whitman
Eric Glader
Kyle Widrick
Stephen Beck
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dassity on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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