Dash Serviced Suites

About Dash Serviced Suites

Dash Serviced Suites, part of the broader Dash Living brand, operates as a tech-enabled serviced accommodation provider targeting urban professionals in major Asia-Pacific cities. The company was founded in 2014 by Aaron Lee, a serial entrepreneur with a track record that includes co-founding uBuyiBuy.com, which was later acquired by Groupon. Lee's experience in building and scaling tech startups informed his approach to disrupting the traditional rental market by focusing on the needs of tech-savvy, mobile millennials facing high living costs in metropolitan hubs.

The business operates across Hong Kong, Singapore, Japan, and Australia, positioning itself as a provider of hassle-free living. Its business model centers on offering all-inclusive, flexible rental solutions with a minimum stay of one month. Revenue is generated directly from these rentals. The company's portfolio is diverse, encompassing serviced apartments (Dash Suites), co-living spaces (Dash Coliving), and hotel rooms. This multi-product strategy allows it to cater to different segments of the urban professional market, from those seeking private apartments to individuals desiring a community-focused living experience. By managing assets for real estate partners, Dash Living employs an asset-light model to facilitate its expansion.

Dash Serviced Suites provides fully furnished studio and one-bedroom apartments in prime urban locations, close to transport links and amenities. Each unit includes a private bathroom and a kitchenette, with rent covering utilities, Wi-Fi, and weekly housekeeping. A key differentiator is the emphasis on a connected community and lifestyle perks. Tenants gain access to a mobile app which serves as a portal for customer service, community events, and a range of benefits such as complimentary gym memberships and discounts at partner establishments.