Darts Corner

About Darts Corner

Darts Corner, an online retailer of darts and related accessories, was founded in 2005 by Wayne Taylor and his wife, Andrea. The venture originated from their home's basement in Bolton, UK, born out of Wayne's passion for the sport and his struggle as a player to find the specific equipment he wanted. This personal insight into the market's needs fueled the company's core mission: to provide an extensive product range combined with strong customer service.

The business operates on a direct-to-consumer and wholesale e-commerce model, serving a global clientele in over 100 countries from its Bolton headquarters. Revenue is generated through direct online sales via its primary website, as well as through other online marketplaces like Amazon and eBay. The company's inventory is substantial, boasting over 13,000 products from more than 30 manufacturers, including well-known brands and its own proprietary lines such as Mission, Designa, and Ruthless. A key feature of its service is the personalisation of equipment, allowing customers to customize items like flights, dartboards, and shirts.

Darts Corner has experienced significant growth, leading to several relocations to accommodate its expansion. In early 2020, the company moved into a 32,970-square-foot warehouse in Bolton to manage its increasing stock. A major financial milestone occurred in November 2020 when it secured a £7 million investment from Key Capital Partners (KCP), which facilitated a partial cash-out for the founders and funded future growth initiatives. This partnership led to crucial operational upgrades, including a new warehouse management system and an improved website launched in late 2022. This investment period saw revenues grow from £11m to over £21m by 2025. In November 2025, the company was acquired by private equity firm Ethos Partners in a secondary buyout, with KCP exiting. This move is intended to support continued international expansion and the development of its own brands. The leadership team has also been strengthened, with Craig Heenighan now serving as CEO and Alistair Webb as Finance Director.