Daojia

About Daojia

Daojia operates as an extensive online marketplace in China, connecting urban consumers with a multitude of on-demand local and home services. The company was founded by Hao Sun in April 2010, initially focusing on providing online food ordering and delivery services under the name Beijing Shishang Renjia Networks Technology Co. Ltd. Targeting China's middle-class urban population, it allowed customers to order from local restaurants via its website, mobile apps, or call center, with deliveries handled by its own logistics team.

The business operates as an intermediary platform, facilitating transactions between users and a wide network of service professionals. Its revenue model is primarily commission-based, taking a percentage of the fee for services completed through the platform. Additionally, Daojia generates income through advertising and promotional services, offering providers enhanced visibility on the platform. The company has expanded its offerings significantly from its origins in food delivery to include a broad spectrum of household and lifestyle services such as professional cleaning, moving assistance, babysitting, home repairs, and beauty care. This comprehensive service platform is designed to provide convenience and reliability to its users, leveraging sophisticated matching algorithms to pair customer requests with qualified professionals.

Historically, the company has seen significant growth and investment. It completed its Series D funding round in September 2014, raising $50 million in a round co-led by e-commerce company JD.com and Macquarie Capital. By that time, it had nearly one million registered customers and had partnered with over 3,000 restaurants. The firm was acquired by Yum China on May 15, 2017. In a related but distinct evolution, Daojia Group was established in 2014, also by Hao Sun, as an online platform for multiple local services, and should be considered a separate entity that grew from the original concept, attracting major investors like Alibaba Group and Sequoia Capital.