Dailyn

About Dailyn

Based in Lille, France, Dailyn operates as a financial software developer, founded in 2018. The company, formerly known as The Ring, has developed a mobile payment application designed to bolster local commerce through a multi-merchant loyalty program.

The Dailyn app provides consumers with a secure method to pay at participating local businesses, such as restaurants, bakeries, and hairdressers, while earning cashback on every transaction. Users enter the purchase amount, select the geolocated business, and execute the payment instantly within the app. The earned cashback accumulates in a digital wallet and can be spent at any merchant within the Dailyn network, creating a circular local economy. To enhance user engagement, the application incorporates gamification elements like challenges and trophies for completing specific actions, such as making a series of payments or referring friends.

For merchants, Dailyn serves as a customer acquisition and loyalty tool. The platform offers businesses marketing tools to increase their visibility, attract new customers, and manage customer relationships. By joining the multi-brand loyalty program, merchants can offer cashback to build customer loyalty and benefit from what the company describes as reduced transaction fees. Dailyn also provides a companion app, "Dailyn Compagnon," which allows merchants to instantly verify customer payments on any device. The company's business model centers on creating a symbiotic ecosystem where consumers gain purchasing power and local businesses see increased footfall and revenue. Dailyn has raised a total of $12.7M in funding, with a significant Early Stage VC round of $11.3M on July 21, 2022, backed by investors including the Mulliez Family Association.