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Daily Fresh
Membership-based social e-commerce platform for food
About Daily Fresh
Daily Fresh (mryitao.cn), also known as Meiri Yitao, is a social e-commerce platform specializing in fresh produce and groceries. Launched in 2018, the company was incubated by the online grocer MissFresh and operates on a membership-based, social sharing business model. This S2S (Social-to-Service) model encourages users to become members, or VIP guides, by purchasing a gift package. Members can then get discounts on their own purchases and earn commissions by sharing products with others and recruiting new members.
The platform's primary appeal is its "self-buy saves money, sharing earns money" approach, which leverages a multi-level distribution system. Daily Fresh is responsible for sourcing, warehousing, and logistics, offering a B2C experience for food and daily necessities, with a focus on fresh groceries. This model proved attractive enough to secure a Series B financing round during a difficult funding climate. The company operates as Beijing Meiri Yitao Sharing Technology Co., Ltd.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Dec 2018 | $100M | $400M | Genesis-Capital | — |
| SERIES AOther financing | Jul 2018 | $30M | $120M | DCM | — |
Growth signals
Latest recorded traffic for Daily Fresh is 700K monthly website visits, up 9.4% over the last three months. Daily Fresh's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
DCM
Genesis-Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Daily Fresh on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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