D2CMALL.COM

About D2CMALL.COM

D2CMALL.COM, operated by D2C Ecommerce, is an omnichannel retail company for direct-to-consumer (D2C) brands in India. Founded in April 2022 by Manish Gupta, an IIM Ahmedabad alumnus with extensive experience at companies like Amazon, Paytm Mall, and Samsung, the company began operations in August 2022. Gupta's background in e-commerce and direct selling informed the creation of a platform designed to address the primary needs of D2C brands.

The company operates a hybrid business model, selling products both online through its portal, d2csale.com, and offline through its physical D2C Mall retail stores. This model is designed to provide D2C brands with a cost-effective entry into offline retail, offering visibility and sales channels at a cost comparable to warehousing. The core vision is to display fast-moving consumer goods in retail stores for immediate dispatch, rather than storing them in warehouses.

D2C Ecommerce develops and scales its own proprietary brands while also distributing them through its own platforms and major e-commerce marketplaces. The company's portfolio includes over 15 in-house brands across 12 categories such as fashion, beauty, home décor, fitness, and electronics, with more than 10,000 SKUs. The business serves a wide range of consumers across Tier I, II, and III cities in India, having reached over 500,000 customers. Its mission is to deliver aspirational products at affordable prices to Indian households and to eventually take leading Indian D2C brands to a global audience.