Cymbiotika

Shahab Elmi, the CEO, is a serial entrepreneur with a PhD in organizational leadership and a background that includes launching and exiting three other businesses before Cymbiotika. His previous ventures include the online radio platform DASH Radio, a national Cricket Wireless dealership, and a customizable phone case company. Durana Elmi, the COO, graduated from UCLA and held corporate roles at T-Mobile and AT&T before her entrepreneurial journey with her husband, co-founding five startups, three of which were successfully acquired. Her Afghan heritage and upbringing in the U.S. have shaped her focus on women's empowerment. Chervin Jafarieh, the Chief Scientific Officer, has a background in biodynamic farming, Ayurveda, and traditional Chinese medicine, and was mentored by health authorities from an early age.

Cymbiotika's business model is direct-to-consumer, primarily driven by online sales and a significant subscription base, which accounts for over 125,000 monthly subscriptions. The company's revenue is generated through the sale of its supplements. After being bootstrapped and profitable for five years, the company secured a $25 million seed round in late 2025 to sustain its rapid growth. The brand has experienced substantial year-over-year growth and has attracted high-profile celebrity investors. A key part of their strategy includes maintaining control over marketing, fulfillment, and customer support in-house.

The company's core offering is a range of sophisticated organic supplements that utilize advanced liposomal technology for enhanced nutrient absorption. This technology is designed to protect nutrients and deliver them more effectively into the body. Their products, which are free from synthetics, GMOs, and fillers, target various health needs such as immunity, gut health, and stress relief. Initially launching with a single DHA omega-3 product, the company has expanded its line to include over 38 different supplements. Cymbiotika has also expanded its retail presence, launching products in stores like The Vitamin Shoppe, Sprouts, and Target.