Cut&Dry

About Cut&Dry

Cut+Dry operates as a B2B commerce enablement platform specifically targeting the foodservice industry. Founded in 2019 and based in Palo Alto, California, the company was established by the team that previously architected and led the digital transformation at Sysco, a major player in food distribution. This founding team, including CEO and Co-Founder Mani Kulasooriya and COO and Co-Founder Jim O'Connor, leveraged their deep experience from creating Sysco LABS to address the antiquated, often analog, processes they observed in wholesale food procurement. Kulasooriya and O'Connor had prior entrepreneurial success, having also founded Cake POS, which was acquired by Sysco.

The company's core business revolves around providing a comprehensive, cloud-based platform that connects food manufacturers, distributors, and restaurants. Its primary clients are independent foodservice distributors, who use the platform to manage orders, streamline payments, and enhance customer relationships. The business model is centered on providing a Software-as-a-Service (SaaS) solution that helps these distributors grow revenue, accelerate payment collection, and reduce operational overhead. For restaurants, the platform unifies the fragmented process of ordering supplies and paying bills from multiple suppliers into a single digital interface. For manufacturers, it offers a channel to manage product data, control brand content, and syndicate information to over 12,000 distributors.

The Cut+Dry platform offers a suite of features designed to digitize the entire procurement lifecycle. This includes digital catalogs, custom order guides, flexible pricing structures, and real-time delivery tracking. A significant differentiator is its AI-powered tool, "Yes, Chef," which provides distributors with data-driven product recommendations and digital prospecting capabilities to identify new customers by scanning restaurant menus. The platform is designed for rapid implementation, with the ability to go live in under 30 days and integrate with over 50 unique ERP systems. In early 2025, the company announced a partnership with Instacart to integrate its "Carrot Ads" technology, creating a large digital advertising platform for the foodservice industry and opening new revenue streams for its distributor partners. This allows food manufacturers to directly market to buyers at the point of sale.