Custouch

About Custouch

Custouch, also known as 市场易, is a Chinese company founded in 2016 by Minzhi Qiu, who also serves as the CEO. The firm provides a cloud-based, integrated marketing and sales service platform specifically for B2B enterprises.

The company's main offering is a Marketing Automation SaaS platform designed to assist marketing departments with a unified system for managing content, events, sales leads, and customer workflows. The platform aims to improve marketing efficiency and drive growth by enabling B2B companies to digitize their marketing processes. Key features include lead acquisition and nurturing, multi-channel sales management, data tracking, social media marketing, and data visualization solutions. The system is designed to analyze customer interest and purchase intent, helping to convert leads more effectively. Custouch also offers an AI-powered tool for generating marketing copy.

Since its founding, Custouch has secured funding over two rounds. The first was a seed round on April 30, 2019, followed by a Series A round on May 26, 2021, for an undisclosed amount. Its investors include Zijiang, Xiaomiao Langcheng, Ferry Venture Capital, and Chenhui Ventures.