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CultureAI

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Fintech & SaaS companies use CultureAI instead of awareness training to quantify & improve cyber security behaviours

Manchester, United KingdomFounded 2015Edtech
Valuation $0–100M Latest valuation · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for CultureAI and the history behind them.

About CultureAI

CultureAI operates in the cybersecurity sector, focusing on improving the security culture within organizations. The company provides a Cyber Security Culture Management System designed to help businesses reduce the risk of security breaches by enhancing the security decisions made by their workforce. CultureAI serves a diverse range of clients, from small businesses to large enterprises, across various industries that require robust cybersecurity measures. The business model is subscription-based, offering a free 30-day trial followed by tiered pricing plans based on the size and needs of the organization. Revenue is generated through these subscription fees, which grant clients access to a suite of tools including personalized security education, nudges, and user engagement features. The platform also offers continuous benchmarking and insights into human security risks, helping organizations preempt and respond to potential threats.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Manchester, United Kingdom
Employees
36
Open positions
None listed
Dealroom signal
60.8/100
Industry
Security, Education
Sub-industry
Identity & Access, Education Providers
Sector
Edtech, Core AI, Cybersecurity, Corporate Learning, AI Applications, uk is8 digital and technologies
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning CultureAI.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Jul 2024 $10M $40M Senovo · Mercia Asset Management · Passion Capital · Smedvig Ventures
SEEDOther financing May 2023 $7M $28M Passion Capital · Guntram Friede · Paul Forster · Senovo
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
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Growth signals

CultureAI website traffic

Latest recorded traffic for CultureAI is 5.1K monthly website visits, down 53.6% over the last three months. CultureAI's team grew 2.9% over the past year.

Latest monthly visits5.1K 3-month web change-53.6% 1-year team growth+2.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

  • Passion Capital
  • Senovo
  • Paul Forster
  • Conviction Investment Partners
  • Guntram Graef
  • Guntram Friede
  • Conviction VC

Series A2 investors entered at this stage

  • Mercia Asset Management
  • Smedvig Ventures

Other known investors1 additional known investor

  • Mercia Ventures
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇬🇧 United Kingdom80.8%
🇪🇸 Spain3.9%
🇵🇭 Philippines3.9%
🇫🇷 France3.9%
🇨🇭 Switzerland3.9%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about CultureAI on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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