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Culture Trip

Consumer Services · London, United Kingdom · Founded 2011

Brings you personalized content and recommendations, wherever you are, wherever you go MoreLess

Culture Trip is a travel startup that operates in the tourism industry, offering immersive travel experiences to its customers. The company's primary service is the creation of curated trips that range from 5 to 16 days, targeting solo travelers, couples, and groups of friends. These trips are designed to provide authentic experiences that are difficult to curate independently, led by local insiders who are knowledgeable about the destination.

The company's business model revolves around offering premium travel packages that include accommodation in 4-star or 5-star hotels. These packages are priced competitively, with the company often offering discounts on trips booked for specific periods, such as January to March. This pricing strategy is designed to incentivize early bookings and attract customers looking for high-quality travel experiences at a lower cost.

Culture Trip also offers a subscription service, where customers can sign up for their newsletter and receive discounts on their unique trips. This serves as a customer retention strategy, encouraging repeat business and fostering a community of "Culture Trippers".

In addition to its travel services, Culture Trip is also committed to sustainable tourism. The company is part of the Tourism Declares Climate Emergency initiative and is working towards achieving net zero carbon emissions. This commitment to sustainability is reflected in their travel packages, which are designed to be flightless in destination, reducing the carbon footprint of their trips.

In terms of revenue, Culture Trip makes money by selling these travel packages to customers. The company also likely generates additional revenue through partnerships with hotels and other service providers included in their travel packages.

Keywords: Travel, Tourism, Curated Trips, Premium Accommodation, Discounts, Subscription Service, Sustainable Tourism, Climate Emergency Initiative, Revenue Generation, Partnerships.

Company overview

Culture Trip company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2011
Headquarters
London, United Kingdom
Employees
85
Open positions
None listed
Dealroom signal
66.0
client focusb2csub industryPublishingindustryTravelsectorMusicsectorContentsectorTravelsectorLifestylesectorPersonalisationsectorTechscale200sectorArts & Culturesectoruk is8 creative industriesindustryMedia

Valuation & funding

Culture Trip funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Feb 2024 $0 U.S. News & World Report
SERIES COther financing Aug 2020 $45M $400M PPF Group
FundingOther financing Mar 2019 $0 Undisclosed
SERIES BOther financing Apr 2018 $80M $320M PPF Group
SERIES AOther financing Oct 2016 $20M $80M PPF Group
SEEDOther financing Jun 2015 Undisclosed
ANGELOther financing Sep 2013 Undisclosed
Showing 7 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMargin
2026 $2.4M 0% −$24M -962.3%
2025 $2.4M 0% −$24M -962.3%
2024 $2.4M 0% −$24M -962.3%
2023 $2.4M 0% −$24M -962.3%
2022 $2.4M +26.1% −$24M -962.3%
2021 $1.9M +11.5% −$24M -1213.3%
2020 $1.7M −$41M -2354.3%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Culture Trip website traffic

Latest recorded traffic for Culture Trip is 840K monthly website visits, up 2.4% over the last three months. Culture Trip's team declined 22% over the past year.

Latest monthly visits840K 3-month web change+2.4% 1-year team growth-22%
Monthly website visits123 observations · Jan 2016–Jul 2026
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Comparisons

Culture Trip compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Culture Trip's talent

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Team profiled 54 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on Culture Trip's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
PPF Group
Other known 1 additional known investor
U.S. News & World Report

Global footprint

Where Culture Trip has talent and traffic

Workforce by country
16 countries with
team presence
🇬🇧 United Kingdom35.9%
🇺🇸 United States22.6%
🇲🇰 North Macedonia9.4%
🇫🇷 France5.7%
🇪🇹 Ethiopia3.8%
Top 5 of 16 shown

In the news

Latest news about Culture Trip

Recent press, funding announcements, and product moves mentioning Culture Trip — open to read from the original sources.

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Market sentiment

What the market is saying about Culture Trip

An AI-synthesized read of the highest-engagement posts about Culture Trip on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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