C
Culture Trip
Brings you personalized content and recommendations, wherever you are, wherever you go
About Culture Trip
Culture Trip is a travel startup that operates in the tourism industry, offering immersive travel experiences to its customers. The company's primary service is the creation of curated trips that range from 5 to 16 days, targeting solo travelers, couples, and groups of friends. These trips are designed to provide authentic experiences that are difficult to curate independently, led by local insiders who are knowledgeable about the destination.
The company's business model revolves around offering premium travel packages that include accommodation in 4-star or 5-star hotels. These packages are priced competitively, with the company often offering discounts on trips booked for specific periods, such as January to March. This pricing strategy is designed to incentivize early bookings and attract customers looking for high-quality travel experiences at a lower cost.
Culture Trip also offers a subscription service, where customers can sign up for their newsletter and receive discounts on their unique trips. This serves as a customer retention strategy, encouraging repeat business and fostering a community of "Culture Trippers".
In addition to its travel services, Culture Trip is also committed to sustainable tourism. The company is part of the Tourism Declares Climate Emergency initiative and is working towards achieving net zero carbon emissions. This commitment to sustainability is reflected in their travel packages, which are designed to be flightless in destination, reducing the carbon footprint of their trips.
In terms of revenue, Culture Trip makes money by selling these travel packages to customers. The company also likely generates additional revenue through partnerships with hotels and other service providers included in their travel packages.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2011
- Headquarters
- London, United Kingdom
- Employees
- 85
- Open positions
- None listed
- Dealroom signal
- 66.0/100
- Industry
- Travel, Media
- Sub-industry
- Publishing
- Sector
- Consumer Services, Music, Content, Travel, Lifestyle, Personalisation, Techscale200, Arts & Culture, uk is8 creative industries
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Feb 2024 | $0 | — | U.S. News & World Report | ↗ |
| SERIES COther financing | Aug 2020 | $45M | $400M | PPF Group | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Culture Trip is 840K monthly website visits, up 2.4% over the last three months. Culture Trip's team declined 22% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
PPF Group
Other known investors1 additional known investor
U.S. News & World Report
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Culture Trip on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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