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Culture Trip

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London, United KingdomFounded 2011Consumer Services
Valuation $250–500M Last recorded · 2020
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Culture Trip and the history behind them.

About Culture Trip

Culture Trip is a travel startup that operates in the tourism industry, offering immersive travel experiences to its customers. The company's primary service is the creation of curated trips that range from 5 to 16 days, targeting solo travelers, couples, and groups of friends. These trips are designed to provide authentic experiences that are difficult to curate independently, led by local insiders who are knowledgeable about the destination.

The company's business model revolves around offering premium travel packages that include accommodation in 4-star or 5-star hotels. These packages are priced competitively, with the company often offering discounts on trips booked for specific periods, such as January to March. This pricing strategy is designed to incentivize early bookings and attract customers looking for high-quality travel experiences at a lower cost.

Culture Trip also offers a subscription service, where customers can sign up for their newsletter and receive discounts on their unique trips. This serves as a customer retention strategy, encouraging repeat business and fostering a community of "Culture Trippers".

In addition to its travel services, Culture Trip is also committed to sustainable tourism. The company is part of the Tourism Declares Climate Emergency initiative and is working towards achieving net zero carbon emissions. This commitment to sustainability is reflected in their travel packages, which are designed to be flightless in destination, reducing the carbon footprint of their trips.

In terms of revenue, Culture Trip makes money by selling these travel packages to customers. The company also likely generates additional revenue through partnerships with hotels and other service providers included in their travel packages.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
London, United Kingdom
Employees
85
Open positions
None listed
Dealroom signal
66.0/100
Industry
Travel, Media
Sub-industry
Publishing
Sector
Consumer Services, Music, Content, Travel, Lifestyle, Personalisation, Techscale200, Arts & Culture, uk is8 creative industries
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Feb 2024 $0 — U.S. News & World Report ↗
SERIES COther financing Aug 2020 $45M $400M PPF Group ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Culture Trip website traffic

Latest recorded traffic for Culture Trip is 840K monthly website visits, up 2.4% over the last three months. Culture Trip's team declined 22% over the past year.

Latest monthly visits840K 3-month web change+2.4% 1-year team growth-22%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • PPF Group

Other known investors1 additional known investor

  • U.S. News & World Report
Team profiled 54 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
16 countries with
team presence
🇬🇧 United Kingdom35.9%
🇺🇸 United States22.6%
🇲🇰 North Macedonia9.4%
🇫🇷 France5.7%
🇪🇹 Ethiopia3.8%
Top 5 of 16 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Culture Trip on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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