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Ctrl

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Ctionable and that easily syncs with your apps

Tel Aviv-Yafo, IsraelFounded 2021Other B2B Software

Valuation $50–100M Last recorded · 2023

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Ctrl

CTRL operates in the customer relationship management (CRM) software market, providing a unified platform designed to enhance sales performance. The company's core product is a web application that automates CRM updates, offers dynamic suggestions, and consolidates all necessary apps and data into a single window. This platform is particularly beneficial for sales teams, as it helps ensure consistent performance by embedding best practices into daily workflows and providing actionable insights from raw notes. CTRL's target clients are businesses looking to streamline their sales processes and improve accuracy in reporting. The business model is subscription-based, generating revenue through monthly or annual fees paid by users for access to the platform. The company also emphasizes data security, validated by its SOC 2 certification, which assures clients that their information is protected according to stringent industry standards.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2021
Headquarters: Tel Aviv-Yafo, Israel
Employees: 8
Open positions: None listed
Dealroom signal: 59.1/100
Industry: Enterprise Software
Sector: Other B2B Software
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Oct 2024	$0	—	Sana Labs \| Sana AI	↗
EARLY VC✓Equity / VC	Apr 2023	$9M	$36M	LocalGlobe · Earlybird Venture Capital · Dig Ventures · Jibe Ventures	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023		—

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Growth signals

Ctrl website traffic

Latest recorded traffic for Ctrl is 1.3K monthly website visits, up 109.7% over the last three months. Ctrl's team declined 57.9% over the past year.

Latest monthly visits1.3K 3-month web change+109.7% 1-year team growth-57.9%

Monthly website visitsDec 2022–Feb 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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