Crypto Unicorns

About Crypto Unicorns

Laguna Games, the studio behind Crypto Unicorns, was established in 2019 by co-founders Aron Beierschmitt and Steven Garcia. Beierschmitt, the CEO, brings over a decade of experience from the gaming industry, having founded Foundation Games and held roles at Beyond Games. His active investment in cryptocurrency since 2017 has shaped the company's direction. Garcia, the CTO, has an extensive background as a lead engineer in several game development studios, including GarageGames and DeNA, contributing significant technical expertise to the company.

The company secured $5 million in a seed funding round on October 15, 2021, with investments from notable firms such as BITKRAFT Ventures and Delphi Digital. This capital was instrumental in the development and launch of their flagship product, Crypto Unicorns, which was released on May 3rd, 2022. The game operates within the blockchain gaming sector, a market characterized by the use of non-fungible tokens (NFTs) to represent unique in-game assets.

Crypto Unicorns is a digital pet collecting and farming game built on the blockchain. The core of the gameplay revolves around Unicorn NFTs, which players can breed, hatch, and evolve. These unicorns are utilized in a farming simulation on Land NFTs, which are also player-owned and can be upgraded. The game has expanded to include various battle loops, such as jousting, racing, and team RPG battles, adding layers of strategy and utility to the Unicorn NFTs. The business model is centered on the initial sale of these NFT assets and likely earns revenue from transaction fees within its ecosystem. The model is described by the company as "Play-and-Earn," aiming to foster a community-owned economy rather than the traditional free-to-play model.

The client base for Crypto Unicorns consists of players in the blockchain gaming and NFT communities. The game and its assets are accessible through a crypto wallet, and players can acquire the necessary NFTs on marketplaces like Opensea. Initially launched on the Polygon blockchain, the game has since integrated with other networks, including XAI, to broaden its reach. The game features various tokens, including $CU, which is used for in-game activities such as governance, purchasing items, and staking.