Crushpath

About Crushpath

Crushpath was established in 2011 by founder Dave Hersh in San Francisco, California. The company operated as a platform offering a sales prospecting tool for businesses. It provided a way for salespeople to create a pitch for a product, idea, or event on a single-page website, which was then made searchable and shareable on social platforms. The platform's features were designed to assist with customer acquisition, buyer retention, and sales management by allowing users to create personalized content and promotions for their target customers.

The company secured a total of $12 million in funding over four rounds, with investors including CRV, Social Capital, and angel investor Aaron Levie. Its initial seed round took place on June 19, 2012, raising $1.99 million. A subsequent Series A round in March 2013 brought in an additional $6 million. Over its operational years, the company grew to have approximately 15 employees.

In October 2016, Crushpath was acquired by Glimmer and became part of what was described as the world's first pipeline generation platform. This transition marked a shift from a focus on interruptive digital sales tactics to a more integrated approach combining content and ad experiences. The new entity aimed to deliver "Outcomes as a Service," focusing on quality pipeline generation through enhanced buyer engagement, combining technology with a human element to drive results.