Crunch Style

About Crunch Style

User Like, Inc., formerly known as Crunch Style, Inc., operates "Bloomee," a subscription-based flower delivery service in Japan. The company was founded in September 2014 by CEO Ryota Takei. Takei, who originally intended to become a teacher, was inspired to enter business to have a broader impact, drawing on his experiences in sales and business management. He identified an opportunity in the Japanese flower industry, where high waste rates of 30-40% inflate consumer prices.

The company launched its flagship service, initially called Bloomee LIFE, in June 2016. The service provides weekly deliveries of fresh flowers directly to customers' posts, starting from an affordable price point. It caters primarily to women purchasing flowers for their own homes. The business model is based on a subscription system with different plans, which allows for predictable demand, thereby reducing waste for affiliated florists and enabling lower prices for consumers. Bloomee partners with flower shops across the country to deliver a random assortment of seasonal flowers, creating a unique experience for subscribers each week.

The company has seen significant growth, leveraging social media platforms like Instagram for organic marketing, where users share photos of their weekly deliveries. By August 2019, the service had surpassed 15,000 users. In January 2022, the company rebranded from Crunch Style to User Like, Inc. and announced a major funding round of 2.1 billion yen, bringing its total funding to approximately 4 billion yen. By this time, it had grown to serve over 100,000 households. The company utilizes user feedback data to work towards personalizing flower selections. In addition to its direct-to-consumer service, the company has expanded into corporate services, targeting businesses like clinics and salons.