C
Crown Affair
Haircare brand that empowers people to redefine their relationship with their hair by providing luxury products, guidance, and community
About Crown Affair
Crown Affair is a startup operating in the beauty and personal care market, specifically focusing on haircare. The company offers a range of high-quality haircare products, including boar-bristle brushes, which are designed to compete with more expensive, established brands. The company's target clientele appears to be individuals who value self-care and are willing to invest in premium products to enhance their daily routines.
Read full description
The business model of Crown Affair is centered around direct-to-consumer sales through its website, crownaffair.com. It encourages customers to purchase multiple products by offering a 15% discount when they order three items in a custom bundle. This strategy not only increases the average order value but also promotes the use of a complete haircare routine, which aligns with the company's philosophy of treating haircare as an essential daily ritual.
In addition to product sales, Crown Affair has a rewards program that incentivizes repeat purchases. Customers earn points with each purchase, which can unlock new benefits. This approach helps to build customer loyalty and increase the lifetime value of each customer.
The company's messaging emphasizes the quality of its products and the satisfaction derived from using them. It positions its products as not just tools for improving hair health and appearance, but also as a means of self-care and personal transformation.
At a glance
- Founded
- 2019
- Headquarters
- New York City, United States
- Sector
- Wellness Beauty
- Power Law
- Colt$25–100M revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Brand Foundry Ventures
Finn Capital Partners
Heidi Zak
Brian Spaly
Rose Street Capital
Series A3 investors entered at this stage
True Beauty Ventures
Stage 1 Fund- PPPoint King Capital Fintech Partnership
Series B and later1 investor entered at this stage
Stride Consumer Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Crown Affair on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Crown Affair on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.