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Croud
Global digital marketing agency, who covers SEO, content, paid social, programmatic, creative and analytics
About Croud
Croud is a global full-service digital agency that specializes in driving sustainable growth for brands in the modern marketing landscape. The company partners with leading global brands to integrate thoughtful analytics, planning, and strategy into their marketing execution. Croud operates in the digital marketing sector, serving a diverse range of clients from various industries, including Fortune 500 companies and emerging businesses. The agency's business model is built on a combination of in-house expertise and a worldwide network of over 2,400 'Croudies'—freelance digital marketing specialists—connected through proprietary technology. This hybrid model allows Croud to offer scalable and flexible marketing solutions tailored to the unique needs of each client. Revenue is generated through a mix of retainer fees, project-based work, and performance-based incentives, ensuring alignment with client success. Croud's strategic growth centers include locations like Atlanta, which serves as a hub for North American expansion. The company is committed to fostering a diverse and inclusive culture, prioritizing the mental, physical, and emotional well-being of its employees.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- London, United Kingdom
- Employees
- 724
- Open positions
- 29
- Dealroom signal
- 65.1/100
- Industry
- Marketing
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Agency, Pay Per Result, uk is8 creative industries
- Client focus
- b2b
- Investment activity
- 4 companies, latest Jun 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Oct 2024 | $0 | — | ECI Partners | ↗ |
| LATE VC✓Equity / VC | Nov 2019 | $40M | $158M | LDC | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Croud is 49K monthly website visits, up 4.3% over the last three months. Croud's team declined 1.8% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
VertdigitalAtlanta, United StatesVert Digital | Award-winning Digital Advertising Agency
→
Born SocialLondon, United KingdomSocial Media Agency London | Born Social
→
impakt AdvisorsNew York City, United States
→
VERB BrandsLondon, United Kingdom
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later2 investors entered at this stage
LDC
ECI Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Croud on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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