COMPANY PROFILE

Crossboard Mobile

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Adleads, a mobile advertising platform enabling people to sign up to hear from brands and businesses they like

New York City, United StatesFounded 2008Marketing

Valuation $0–100M Latest valuation · 2013

Total funding $10–50M Disclosed equity funding

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About Crossboard Mobile

Founded in 2006 and headquartered in Brooklyn, NY, Crossboard Mobile operated in the AdTech and Marketing Tech sectors, providing a developer of mobile and web signup ads designed for customer acquisition. The company, originally named Pontiflex, rebranded to Crossboard Mobile in June 2014, a move that coincided with a late-stage debt round of $1.25 million.

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The firm's core business was centered on offering a hyper-targeted ad solution that enabled marketers and businesses to acquire and retain new local customers. Its business model was structured around a cost-effective, ROI-driven mobile ad network, charging clients based on the number of leads acquired rather than impressions or clicks. This approach positioned the company as a provider of performance-based advertising. The platform created an opt-in network of mobile ads, suggesting a focus on user consent and engagement.

Throughout its operation as a private entity, Crossboard Mobile successfully raised a total of $26.5 million in funding. Its investor base included notable firms such as Blackstone, NAV.VC, and RRE Ventures. The company's trajectory culminated in its acquisition by Flatiron Media on January 9, 2015, marking its exit from the market as an independent entity.

Source: Dealroom company data