Crevo

About Crevo

Crevo Inc. operates as a video production and creative services company, focusing on delivering communication solutions to address client business challenges. The company was founded in June 2012 as PurpleCow Inc. by Kensuke Shibata, who now serves as Chairman.

Shibata's background includes corporate sales at SoftBank Group, where he was a member of the inaugural class of the Softbank Academia, learning business administration directly from Masayoshi Son. This experience, combined with insights from studying abroad in Canada and witnessing the 2011 Great East Japan Earthquake, motivated him to establish a company that leverages global creative talent. Initially, the firm launched "designclue," a crowdsourcing service specializing in graphic design, which was later transferred to Lancers Inc.

Pivoting to the growing video market, the company launched the video production platform "Crevo" in March 2014 and officially changed its name to Crevo Inc. in February 2015. The business model centers on a production service that manages the entire video creation process, from strategic planning to execution and analysis. Crevo utilizes a large network of over 10,000 professional creators to produce a wide range of video content, including animated service introductions, TV commercials, social media videos, and corporate branding films. This structure allows for cost-effective production by eliminating the need for traditional overheads like photographers, studios, and physical equipment for animated projects. In April 2023, Hitoshi Mizuguchi, who previously led the production division's sales department, was appointed President and CEO, with Shibata transitioning to Chairman, marking a new phase of leadership for the company.

The company's services cater to a diverse client base, from startups to large corporations, with over 2,000 companies served and 10,000 projects completed. Revenue is generated through its comprehensive video production services, offering everything from one-off projects to specialized packages targeting specific business goals like lead generation and recruitment. In 2023, Crevo sharpened its focus by divesting its direct creator-client matching platform, VideoWorks, to concentrate all resources on its full-service production and consulting business.