Crelate

About Crelate

Crelate, established in 2012 by co-founders Aaron Elder, Michael Speca, and Mark Barrett, provides a comprehensive software solution for the talent acquisition industry. The company's creation was directly influenced by CEO Aaron Elder's prior experiences; after selling his first product to Microsoft and co-founding a technical consultancy that grew to 150 employees, he identified the inherent challenges in recruiting and building a talent-centric business. This firsthand knowledge became the bedrock of Crelate's mission.

The firm operates in the recruitment and staffing software market, serving clients such as staffing agencies, corporate recruiters, and consulting businesses. Its business model is primarily subscription-based, utilizing a tiered pricing structure with plans like 'Business' and 'Business Plus' that are billed per user, per month. This model offers flexibility, allowing agencies to select a plan that aligns with their size and operational needs, with the option to add specific tools à la carte.

Crelate's core offering is the 'Living Platform™', a unified system that integrates a powerful Applicant Tracking System (ATS), a recruiting Customer Relationship Management (CRM), and back-office management functionalities. The platform is designed to manage the entire recruitment lifecycle, from sourcing candidates to onboarding and client management. Key features include customizable drag-and-drop workflows, resume parsing, job board posting, and detailed analytics on recruiter productivity and pipeline health. The system also facilitates client and candidate engagement through branded portals and supports integrations with tools like LinkedIn, Office 365, and various job boards. In 2021, the company expanded its capabilities by launching Crelate Omni, which incorporates middle and back-office functions to create a single, end-to-end platform for staffing and consulting firms.

Significant milestones for the company include launching in 2015, securing a seed round in 2016, and surpassing 1,000 customers by August 2019. By April 2021, its customer base had grown to over 1,500 firms. The platform's continuous development has seen the addition of features like a client portal in 2020 and email campaign management in 2019.