Creditsavvy

About Creditsavvy

Credit Savvy operates as a fintech entity within the Australian financial landscape, functioning as a subsidiary of the Commonwealth Bank of Australia (CBA). Launched in March 2015 after a 12-month development period, the company was established to provide Australian consumers with free and transparent access to their credit scores. The business is part of CBA's venture scaling arm, x15ventures.

The company's primary service revolves around providing users with their Experian credit score and related credit information. This service was initially delivered through the Credit Savvy website and a dedicated mobile app. However, as of May 14, 2025, the company shifted its strategy, discontinuing its direct-to-consumer website and app to focus exclusively on a partnership model. The core service is now integrated into the CommBank app, accessible to both CBA customers and non-customers alike. This strategic pivot was driven by the success of its integration within the CommBank app, aiming to broaden the impact on financial wellbeing through partnerships.

The business generates revenue through referral arrangements and on-site advertising. By analyzing a user's credit profile, the platform can suggest relevant financial products such as home loans, credit cards, and personal loans. When a user takes up one of these referred products, Credit Savvy likely earns a commission from the provider. The company has also formed relationships with peer-to-peer lenders to offer favorable interest rates to members with high credit scores. The service is free for consumers, with Credit Savvy paying Experian, a major credit reporting body in Australia, a fee to provide the credit score service to users.

Beyond simply providing a score, Credit Savvy offers features designed to enhance financial literacy. These include 'Credit Score Factors', which details positive and negative influences on a user's score, and a 'Financial Wellbeing' tool, developed with the University of Melbourne, which assesses a user's overall financial health. The platform performs a 'soft' enquiry, which does not negatively impact the user's credit score.