Creditly

Credit Genie, legally known as Creditly Corp., operates as a mobile-first financial wellness platform targeting the U.S. consumer market. The company was founded in 2019 by Ed Harycki, a seasoned fintech entrepreneur who previously founded Swift Capital, a small business lender acquired by PayPal in 2017. Harycki's background includes roles at Barclays Capital and MBNA America, bringing extensive experience in credit, lending, and data analytics to the venture.

The firm positions itself as a technology-driven solution for personal debt management, aiming to provide a fairer alternative in a market it describes as fragmented and costly for consumers. Credit Genie leverages artificial intelligence and machine learning to analyze a user's complete financial situation, going beyond traditional credit scores to incorporate behavioral data and transaction history. This data-centric approach is designed to produce a holistic financial health assessment, allowing the company to work directly with creditors to negotiate more affordable debt repayment plans for its users. For this debt relief service, which is free to the consumer, Credit Genie is paid a flat monthly fee by the creditors for payment processing and providing debt management tools.

The company's product suite is delivered through a mobile application available for both Android and iOS. Key offerings include small, interest-free cash advances (up to $150), tools for building credit, personalized budgeting assistance, and financial alerts. The app provides users with a comprehensive view of their finances, helps identify recurring charges, and facilitates the cancellation of unwanted subscriptions. Revenue is primarily generated through a multi-faceted model that includes monthly or bi-weekly subscription fees for premium services, service fees for expedited fund transfers, and referral fees from partnerships with financial institutions. Since its public launch in 2022, Credit Genie has engaged with over one million users and has secured significant funding, including a Series B round in January 2025. The company has raised a total of $47.8 million over four rounds, with backing from investors such as Khosla Ventures, Tippet Venture Partners, and Gabriel Investments. Keywords: personal finance management, debt relief, cash advance, credit building, financial wellness, fintech, AI in finance, personalized budgeting, Ed Harycki, consumer lending, mobile finance, debt management solutions, credit score improvement, financial insights, subscription finance, behavioral finance, credit risk analysis, digital lending, Khosla Ventures, consumer debt