Credible Data

About Credible Data

Credible Data is developing a context engine designed for the artificial intelligence era, functioning as a data platform that prioritizes the meaning of data. The company's mission is to help organizations capture, maintain, and deliver the significance of their data, ensuring it is trustworthy, understandable, and actionable for both humans and AI systems. Instead of allowing data's meaning to be fragmented across SQL, dashboards, or institutional knowledge, Credible encodes intent, relationships, and definitions directly into semantic models. This approach provides a modern foundation for AI-native data experiences, such as analysis tools, dashboards, APIs, and agents, all powered by governed, reusable semantic context.

The platform is engineered to address common data-related challenges, including the existence of multiple versions of the truth and central bottlenecks that slow down decision-making. By enabling a federated approach, domain teams can model their own data and capture institutional knowledge, while semantic models ensure consistency and security. This empowers the experts closest to the data to manage its lifecycle without depending on a central gatekeeper. The platform is built upon the open-source modeling language Malloy, which was created by the founders of Looker. This open-source foundation ensures that the semantic models are transparent, portable, and free from vendor lock-in. Users can build models locally, host on their own infrastructure, or utilize Credible's managed service.

Credible's solution functions as a semantic layer, a business-friendly abstraction that translates technical data schemas into a shared business vocabulary. This creates a unified framework where metrics and business logic are defined once and reused across all data consumption patterns, from business intelligence dashboards to AI agents. The system delivers this encoded meaning in context to various outputs like dashboards, products, and APIs. The company is based in Boulder, Colorado, and its team includes professionals from companies like Looker, Google, Meta, and Netflix.