Credenc

About Credenc

Established in 2017 by co-founders Avinash Kumar and Mayank Batheja, Credenc operates as a technology-driven education lending platform in India. The company is headquartered in Gurugram and was conceptualized to address the financing gap in higher education by focusing on a student's potential rather than their family's existing financial status. Kumar, an IIT Delhi alumnus, previously served as the Product Head at CarDekho, while Batheja held positions at LensKart and co-founded LetsIntern, bringing a blend of product and business development experience to the venture.

Credenc functions as an online marketplace for education loans, connecting students with financial institutions. Its business model centers on a proprietary AI-powered underwriting engine that analyzes over 15 million data points to predict a student's future income and employability. This merit-based approach allows the company to facilitate loans for a wide range of educational pursuits, including K-12 school fees, higher education in India, study abroad programs, and online upskilling courses. The platform serves students seeking financial assistance and works with partner institutions like banks and non-banking financial companies (NBFCs) to disburse the loans. Revenue is generated through partnerships with these financial institutions. After facilitating a loan, Credenc also provides employability services to assist students in their transition to professional life, including resume assistance and interview support.

The company's core service is a digital platform that simplifies the loan application process. Students can apply online through a single form, undergo an assessment to evaluate their skills, and receive customized loan options from various lenders, including major banks like SBI, Bank of Baroda, and Axis Bank. A significant milestone for Credenc was securing a $25 million Series A funding round in July 2021, led by Capital India. Shortly after, in August 2021, the company was acquired by Capital India Home Loans, a subsidiary of Capital India Finance. To expand its reach and service offerings, Credenc acquired the digital content platform ObserveNow in September 2021.