CreativeFitting

About CreativeFitting

CreativeFitting, also known as Jingying Technology, is a service provider established in 2021 that specializes in commercial content creation. The company is headquartered in Shanghai, China. The founder and CEO, Zhu Jiang, graduated from Shanghai Jiao Tong University's Department of Computer Science and previously served as the Chief Growth Officer at TouchPal. His experience in overseas content platforms and user growth has shaped CreativeFitting's focus.

The company develops and utilizes its proprietary AIGC (AI-Generated Content) video generation models to produce high-quality content, positioning itself as a next-generation AIGC super content platform. Initially focused on generating short advertising videos, CreativeFitting has expanded to independently produce AI-powered short dramas. This business operates through two main components: VFS, a creation tool for AI directors, and Reel.AI, a distribution channel for content consumption. Reel.AI, which the company calls the world's first AI ShortFilm APP, was launched in overseas markets and quickly gained traction.

CreativeFitting's business model leverages AI to reduce production costs by up to 80% and allows for a flexible production process where content can be adjusted based on real-time market feedback. The company generates revenue through its SaaS services for advertisers, which include intelligent ad delivery and short video production. CreativeFitting has successfully secured multiple rounds of funding, including a seed round led by ZhenFund in 2021, a Pre-A+ round led by Baidu Group, and a Pre-A++ round led by existing shareholder Unity Ventures, with its annual recurring revenue (ARR) exceeding USD 10 million.