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Creative Fabrica

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Digital assets marketplace with AI creation tools.

Amsterdam, NetherlandsFounded 2016eCommerce & Marketplaces
Valuation $100–500M Latest valuation · 2023
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Creative Fabrica and the history behind them.

About Creative Fabrica

Creative Fabrica operates as a digital marketplace for crafters, designers, and hobbyists, offering a subscription-based model for a vast library of creative assets. Founded in Amsterdam in 2016 by Roelant Dieben, Anca Stefan, and Roemie Hillenaar, the company emerged from the founders' own experience of running a design studio and facing budgetary constraints when purchasing design templates. Hillenaar currently serves as the CEO.

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The company's business model is centered on its 'All Access' subscription, which provides users with unlimited downloads from a library of over 7.5 million assets, including fonts, graphics, embroidery patterns, and 3D printing files. This subscription model accounts for the majority of the company's revenue and is designed to serve high-volume users. In addition to subscriptions, Creative Fabrica allows for one-off purchases, with the platform taking a commission on each sale. The platform primarily serves non-professional crafters and those who have turned their hobby into a side business, with a significant user base of Millennials and Gen Z. Approximately 65% of its revenue originates from the United States.

A key component of Creative Fabrica's offering is its suite of generative AI tools, branded as CF Spark. Launched in late 2022, CF Spark allows users to generate images, patterns, coloring pages, and sketches from text prompts. This toolset is integrated into the marketplace, allowing creators not only to generate unique designs but also to list them for sale on the platform, supported by clear commercial licensing. The AI tools are tailored for the platform's core audience of crafters and print-on-demand (POD) sellers.

Creative Fabrica has seen significant growth, backed by substantial venture capital funding. The company secured a Seed round in 2019, a $7 million Series A in 2021, and a $61 million Series B round in January 2023, bringing its total funding to over $68 million. This capital is being used to expand its AI toolset, grow its team, and explore potential acquisitions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Amsterdam, Netherlands
Employees
352
Open positions
11
Dealroom signal
62.2/100
Industry
Media
Sub-industry
Content production
Sector
eCommerce & Marketplaces, Libraries, Core AI, Generative AI, genAI Applications, Woman Founder
Technology
Artificial Intelligence
Business model
Marketplace & ecommerce
Client focus
b2b, b2c
Investment activity
1 company, latest Oct 2023
Capital deployed
$1.1M
Preferred round
SEED

Latest news

Press, funding announcements and product moves mentioning Creative Fabrica.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Jan 2023 $12M Undisclosed
SERIES BOther financing Jan 2023 $49M $195M Peak · LionTree Partners · Felix Capital · TriplePoint Capital
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Creative Fabrica website traffic

Latest recorded traffic for Creative Fabrica is 6.3M monthly website visits, down 37% over the last three months. Creative Fabrica's team declined 8.1% over the past year.

Latest monthly visits6.3M 3-month web change-37% 1-year team growth-8.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A5 investors entered at this stage

Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
31 countries with
team presence
🇧🇩 Bangladesh27.6%
🇮🇩 Indonesia25.3%
🇳🇱 Netherlands21.1%
🇷🇴 Romania4.6%
🇵🇰 Pakistan3.8%
Top 5 of 31 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Creative Fabrica on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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