Craft Standard

About Craft Standard

Craft Standard is revolutionizing the cocktail industry with its innovative draft cocktail mixes. The company specializes in providing premium, ready-to-draft cocktail solutions for bars, restaurants, and other establishments that serve alcohol. Their unique product offering allows businesses to serve high-quality cocktails quickly and efficiently, without the need for extensive bartending skills.

Craft Standard's primary clients are profit-minded bartenders and business owners in the hospitality industry who are looking to streamline their operations and increase profitability. The company operates in the beverage and hospitality market, focusing on establishments that want to offer a premium cocktail experience without the hassle of traditional cocktail preparation.

The business model is straightforward: Craft Standard sells kegs of pre-mixed, ultra-premium cocktail bases that can be easily connected to existing draft systems using a U.S Sankey D Coupler. These kegs are designed to be mixed with the spirits already available at the bar, making it a cost-effective solution. Each keg can produce approximately 169 craft-quality drinks, significantly increasing the number of drinks a bar can serve in a given time.

Craft Standard makes money by selling these kegs to bars and restaurants. The simplicity of their system means there are no additional costs for the establishments, as the kegs integrate seamlessly with existing equipment. This not only saves time but also reduces labor costs, as any employee can serve a perfect cocktail with minimal training.

The company's product lineup includes popular cocktail bases such as Margarita, Mojito, Mule, Paloma, and Pink Lemonade. This variety ensures that there is something for every taste, further enhancing the appeal to a wide range of customers.

In summary, Craft Standard is setting a new standard in the cocktail industry with its innovative draft cocktail solutions, offering efficiency, cost savings, and high-quality drinks to the hospitality sector.