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Covertree

Fintech · Detroit, United States · Founded 2020

Focused on middle America and specialty insurance lines MoreLess

CoverTree is an American-based insurtech startup that operates in the property insurance market. The company offers a range of insurance products, including home, renters, and landlord insurance, with a focus on simplicity and speed. The business model is centered around a digital-first approach, allowing customers to get a quote, apply, and get insured online in less than three minutes. This approach eliminates the need for paperwork and application fees, making the process hassle-free for the customer.

CoverTree serves a broad range of clients, from homeowners to renters and landlords. The company's insurance products cover a wide array of risks, including theft, fire, and other unfortunate events. In the event of a disaster, CoverTree provides funds to maintain the client's lifestyle, including the cost of living elsewhere. The company also offers liability coverage, protecting clients from potential expenses related to injuries that occur on their property.

The company generates revenue through the monthly premiums paid by its customers. The pricing is competitive, with plans starting from $12 per month for renters insurance and $25 per month for home and landlord insurance. The company's insurance products are backed by an "A" rated company, as per AM Best, indicating a strong financial ability to meet its ongoing insurance obligations.

Keywords: Insurtech, Property Insurance, Home Insurance, Renters Insurance, Landlord Insurance, Digital-First, Online Application, Liability Coverage, Monthly Premiums, Financial Stability.

Company overview

Covertree company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Detroit, United States
Employees
55
Open positions
1
Dealroom signal
64.1
client focusb2csub industryInsurancebusiness modelMarketplace & ecommerceindustryFintechindustryReal EstatesectorHouse and Property InsurancesectorPandC InsurancesectorMGA

Valuation & funding

Covertree funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC May 2024 $13M $52M Detroit Venture Partners · Ludlow Ventures · AV8 Ventures · Distributed Ventures
SEEDEquity / VC Sep 2022 $10M $40M Distributed Ventures · Annox Capital · Detroit Venture Partners · Ludlow Ventures
SEEDEquity / VC May 2021 $2M $8M Ludlow Ventures · Annox Capital
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3.8M 0% 56
2025 $3.8M 0% 56
2024 $3.8M 0% 54
2023 $3.8M +52% 44
2022 $2.5M 29
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Covertree website traffic

Latest recorded traffic for Covertree is 9.4K monthly website visits, up 25.3% over the last three months. Covertree's team declined 1.8% over the past year.

Latest monthly visits9.4K 3-month web change+25.3% 1-year team growth-1.8%
Monthly website visits46 observations · Oct 2022–Jul 2026
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Comparisons

Covertree compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Covertree's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Covertree's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Ludlow Ventures
Annox Capital
Distributed Ventures
Detroit Venture Partners
AV8 Ventures
Series A 1 investor entered at this stage
Other known 3 additional known investors
Everywhere Ventures
Overlook Ventures
The Fund

Global footprint

Where Covertree has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States83.3%
🇵🇱 Poland14.3%
🇮🇳 India2.4%
3 countries shown

In the news

Latest news about Covertree

Recent press, funding announcements, and product moves mentioning Covertree — open to read from the original sources.

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Market sentiment

What the market is saying about Covertree

An AI-synthesized read of the highest-engagement posts about Covertree on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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